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    GSK sees £20bn peak sales potential in late-stage pipeline

    Pharmaphorum

    4h43m GlaxoSmithKline’s pitch to shareholders kicked off this afternoon with an optimistic view of its late-stage pipeline – including The post GSK sees £20bn peak sales potential in late-stage pipeline appeared first on .
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    Numbers, navigation, and narratives: digital storytelling in medical communications

    Pharmaphorum

    7h16m Storytelling is intrinsic to human culture. We use it to explain the universe and to contextualize and resolve The post Numbers, navigation, and narratives: digital storytelling in medical communications appeared first on .
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    AZ, HutchMed’s savolitinib gets 1st approval in China for NSCLC

    Pharmaphorum

    10h48m AstraZeneca and HutchMed have claimed their first approval – in China – for cMET inhibitor savolitinib as a The post AZ, HutchMed’s savolitinib gets 1st approval in China for NSCLC appeared first on .
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    UK trial will see if data trumps hype over ivermectin’s role in COVID

    Pharmaphorum

    11h23m Despite limited data, anti-parasitic drug ivermectin has become widely used in some areas of the world as a The post UK trial will see if data trumps hype over ivermectin’s role in COVID appeared first on .
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    Digital strategies for pharma’s physician engagement

    Pharmaphorum

    12h15m Pharmaceutical sales and marketing operations have been forced to follow a steep learning curve as they adjust to The post Digital strategies for pharma’s physician engagement appeared first on .
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    In a class first, Merck’s Keytruda extends survival in cervical cancer

    Pharmaphorum

    12h28m Merck &Co’s Keytruda has become the first checkpoint inhibitor to help patients with advanced cervical cancer live The post In a class first, Merck’s Keytruda extends survival in cervical cancer appeared first on .
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    DTx company Pear shapes public listing with $1.6bn SPAC merger

    Pharmaphorum

    13h23m Digital health company Pear Therapeutics has foregone the traditional initial public offering (IPO) route to a stock exchange The post DTx company Pear shapes public listing with $1.6bn SPAC merger appeared first on .
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    Building honest dialogue with patient advocates

    Pharmaphorum

    1d How can the industry listen to patients in a way that puts the person behind the disease first? The post Building honest dialogue with patient advocates appeared first on .
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    UK gov’t defends NHS data sharing plans in strategy document

    Pharmaphorum

    1d The UK’s Department of Health and Social Care has published a document setting out its strategy on handling The post UK gov’t defends NHS data sharing plans in strategy document appeared first on .